We've got an inspiration from the brand owner Betina, that is also an artist, and took her artwork as a reference for the shoot. We found it fitting to use the image of a hand, a motif also present in the logo. The hands depicted are anatomically absurd, with more or fewer than five fingers, and each finger is of varying sizes. This adds another layer to our story, showcasing the uniqueness of handcrafting through 'jewels for joy"
